Identify strategic enablers to:
- To Start a successfull GTM follow a structured step by step program
- Strategic objective
- To create a sustainable business
- To obtain buy in from customers
- To obtain buy in from suppliers
Sustain program
- Create sustainability through
value add to existing operations
- Create value chain through
production, processing and on
selling
- Create social responsibility
through optimising industry
- Adding services value chain to
industry training, education and
Learner ships
- Value add to education and
training, service continuation of
existing operations
- Specific objectives of initiatives
- Why – to create divergent
sustainable opportunities
- What – Create sustainable
specialised markets through
value add
- Who – Entrepreneur
- When – Determine market
readiness
- How – Through securing market
place
- Timescales to be taken into
account
- short term
- medium term
- long term
- Identify Implementation impact
to be itemized as per the roll
out action plan
- Critical mass factors
- How much/many by when to
produce units/tons per year
within first year
- Factors per general growth rate
capitalization versus project the
write off period
- What will this do to :
- Existing organisation to be
created
- Existing clients
- Existing markets
- Future clients to secure
sustainable orders- Future markets to create
sustainable growth
--Define the Communication
strategy
- Internal
- Obtain buy in through
communication plan as per
entrepreneur
- Organized communication to
existing members targeted
future members- External
- Industry to establish awareness- - Create sustainability and growth
- Communicate to Strategic
alignment partners farming
- Logistics production
- Communicate to product
suppliers to stimulate value add
growth
- Create message format look and
feel through message format
- Establish media enablers
internet website stationary
- Establish media partners news
letters, specialist magazines
public forums conference circuit
and electronic media services
- Execute Newsletters, Info letter
and conferenceerences
